What term refers to media used to influence public opinion?

The term that refers to media used to influence public opinion is propaganda. Propaganda is a systematic effort to manipulate language, images, and information to shape perceptions and attitudes about particular subjects or ideologies. It often aims to promote a specific viewpoint or agenda, whether in politics, social movements, or other contexts.

Propaganda can use various media platforms, including print, television, internet, and social media, to reach wide audiences and alter public perception effectively. Its core characteristic is the intent to persuade and influence, often employing emotional appeals or selective presentations of information to achieve its goals.

While public relations focuses more on building and maintaining a positive image for individuals or organizations through truthful communication and relationship management, propaganda specifically aims to sway public opinion, sometimes using misleading or biased information to do so. Diplomacy relates to the management of international relations, and promotion typically refers to marketing efforts to boost sales or awareness of a product or service rather than shaping public belief on broader issues.